In the year 2050 Earth's population will total 9 billion people.
SxSW is an event dedicated to ideas and innovation. 3M is a brand that is all about sustainability. They invited me to come snap photos of their house and of course I was over the moon about it! Everyone I've met during my time here today has been incredibly passionate about the intersection of design and science. You really get the feeling that they're working to make the world a better place.
The Life Lab at SxSW gives visitors a peek into the challenges faced by a world with a population of 9 billion people and presents solutions that scientists at 3M are working hard at everyday.
If you're in Austin for SxSW, be sure to stop by the installation in Brush Square. They'll be here with coffee and drinks throughout SxSW Interactive.